ABOUT
The Flywheel
in Action
My career didn't follow a straight line. It followed a loop — each adventure project feeding the next, each role building on skills I learned in the field.
My career didn't follow a straight line. It followed a loop — each adventure project feeding the next, each role building on skills I learned in the field.
I grew up in the Parisian suburbs with an American father who gave me a taste for the wider world. At 16, I was wandering the streets of Chiang Mai alone. By 25, I hadn't lived 12 months in the same city for ten years. I wasn't top of my class. But I discovered something early: I was comfortable where others struggled. Foreign countries, unknown roads, chaotic situations. That was my element.
I failed my motorcycle license twice. Then I rode 2,000km across Cambodia without one. I put my feet in garbage bags at 5,000m in the Himalayas because I couldn't feel the gear pedal. I arrived in Iran at 2am with 40 dollars and no phone. Every disaster became a story. Every story became a skill. And every skill opened a door I didn't know existed.
Passion Project → Skills + Content + Credibility → Career Growth → Fund Next Project → Repeat.
22 years old. Failed my motorcycle license twice. Walked into a rental shop in Phnom Penh. The French owner said: "No license needed here." I looked at my girlfriend. She had a broken foot. We did 2,000km in flip-flops anyway. No rearview mirror, no helmet. Completely reckless. But that trip changed everything.
Delhi with zero plan. A Royal Enfield rented in a back alley. A magazine on the plane that mentioned Ladakh. I didn't even know I was heading to the Himalayas until I saw snow and thought: "Why is there snow in India?" At the Khardung La pass, I couldn't feel my feet. I put them in garbage bags to stay warm. A shop owner gave me wool gloves and refused payment. The next morning, the sun came out. I felt alive.
Arrived at the Iranian border at 2am with 40 dollars. Couldn't pay the visa. Couldn't withdraw money anywhere in the country. A French tourist gave us 100 euros. An Iranian snowboarder we met advanced us 500 euros, showed us Tehran for a week, and refused to let us pay for a single dinner. Three weeks in Iran. Never ate alone once. People are extraordinary if you let them be.
Lived in a 4x4 with a roof tent. Worked remotely from the front seat. Did an Iron Man. Got my skydiving license. Circumnavigated the continent on a motorcycle. This wasn't a vacation. I was 23, I'd done everything I could think of to challenge myself, and I was testing a theory: could I build a content project using the marketing skills I'd learned at Deloitte? The Australia series became my portfolio.
Strategy and service design consulting in Luxembourg. After the Himalayas and Australia, sitting at a desk felt like wearing shoes that were too small. But Deloitte taught me structure, rigor, and how to think about problems. I quit after 9 months. Never came back.
Motorcycle guide for Vintage Rides. 3 tours, 10,000+ km through Vietnam. I was getting paid to ride. Not much, but the flywheel was starting to work: adventure was no longer just a cost.
West-to-East crossing of India with my father on Royal Enfield Himalayan 450s. Our first ride together. A brand partnership project with Royal Enfield, presented at Goa Motoverse. The flywheel could fund family adventures too.
"We saw you on Instagram. Want to run our marketing?" Hired as CMO because of my adventure content, not my resume. +20% revenue year-over-year. +1,900% social growth. No one ever asked about my Deloitte experience.
Content Lead for the Paris 2024 Olympic Games. The biggest content operation I'd ever run. 100M+ views. Not an adventure project, but a role I got because of proven content expertise built through years of adventure projects. The flywheel at scale.
15,000km solo from Paris to Dakar. No production crew. One phone, one GoPro, one system. 60M+ views. Major brand partnerships. 22,000 followers in 90 days. The biggest loop yet, funded entirely by the ones before it.
€20K in my first full freelance month. 10+ brand clients. Zero cold outreach. Every client came inbound, from content and credibility built through projects. Still designing the next adventure. The flywheel keeps spinning.
I didn't plan any of this. I just kept saying yes to things that scared me. Cambodia at 22, the Himalayas at 23, Australia at 24. Each time, I came back a different person. More capable, more resourceful, more certain that the world is full of good people.
Most people treat outdoor adventures as expensive hobbies. Something you do between jobs. I believe that's backwards. The projects that excited me most taught me more than any classroom or office ever could. Navigating the unknown, whether it's a river with crocodiles or a market you've never been in, is the same skill.
I speak both languages. Pick your side.