PARTNERSHIP OPPORTUNITY • JUNE 2026

7,000 km to the edge
of the world.

Your brand could be on this ride. Paris to Nordkapp. 10 partnership slots. One expedition.

7,000KILOMETERS
8COUNTRIES
30MVIEWS · LAST 90 DAYS
See available slots ↓
THE MARKET CASE

Your future customers don't trust ads.

The moto industry is aging. Traditional advertising is losing ground. Here's the problem — and why I'm the solution.

The Problem

✕50 years old — an aging customer base

Average rider age keeps climbing. Younger generations aren't converting. The industry's future pipeline is drying up.

✕Intimidating image repels new riders

Gatekept culture, premium-first messaging, and complexity push beginners away before they even start.

✕Customers reject generic ads

Audiences are increasingly immune to traditional promotions. Authenticity and trust beat polish.

Why I Solve It

✓I speak to the next generation

My audience is the younger rider the industry needs. Adventure bikes are their gateway — and my content is built entirely around them.

✓I'm the bridge, not the gatekeeper

I started with no license, in Cambodia. My community sees itself in me — not in 50-year-old industry veterans.

✓I don't just get views — I convert

60M+ views on Paris-Dakar. Every week, DMs from followers saying they bought a bike or gear because of the content. 3.5× engagement on storytelling vs ads.

Sources: Gitnux Research (2024), Key Motorcycle Owner Statistics · Iebooncoin Solutions Pro (2024), Marché moto France · Businesscoot (2024), Le marché de la moto — France.
The Setup

Choose your slot.

One motorcycle confirmed. Ten partnership opportunities open. Pick yours before the road fills up.

Helmet
OPEN SLOT
Intercom
OPEN SLOT
Tech / GPS
OPEN SLOT
Luggage
OPEN SLOT
Wildcard
OPEN SLOT
Riding Gear
OPEN SLOT
Boots
OPEN SLOT
Camera / Prod
OPEN SLOT
Nutrition
OPEN SLOT
Camping
OPEN SLOT
Ducati DesertX
✓ CONFIRMED
Helmet
OPEN
Riding Gear
OPEN
Intercom
OPEN
Boots
OPEN
Tech / GPS
OPEN
Camera / Prod
OPEN
Luggage
OPEN
Nutrition
OPEN
Wildcard
OPEN
Camping
OPEN
Ducati DesertX
✓ CONFIRMED

See a slot that fits your brand? Get in touch →

THE PROJECT

Paris → Nordkapp

7,000 km. 8 countries. 3 weeks. Solo on a Ducati DesertX, from Paris to the northernmost road in Europe. This is the Paris-Nordkapp Ultra — one of the most demanding motorcycling endurance events on the continent.

The Paris-Nordkapp is not a leisure tour. It is a timed, certified endurance event: you leave Paris, ride through Germany, the Baltic states, Sweden, and Norway, reaching Nordkapp before the clock stops. No shortcuts, no support crew, no safety net.

I am entering in June 2026 on a Ducati DesertX — a machine built for exactly this kind of borderless, high-mileage riding. Every kilometer gets documented. Every stage gets posted. The content starts the moment I leave Paris and keeps coming for months after I return.

Learn more about the event →
Paris Berlin Siauliai Lycksele Nordkapp
7,000
Kilometers
8
Countries
3
Weeks
June '26
Departure
Clement Lallemand
THE RIDER

Clement Lallemand

My first ride was 2,000 km through Cambodia. I didn't have a license. I was 22. That trip made me discover something: I wanted to live on a motorcycle.

I circumnavigated Australia solo. Crossed India east to west with my father on Royal Enfields. Guided motorcycle tours through Vietnam. Rode Paris to Dakar on a 450cc with my best friend.

Along the way, I ran marketing for real companies too. CMO at Vintage Rides, Content Lead for the Paris 2024 Olympics, Marketing Director at Bankin'. I know how brands think because I've sat in those chairs.

The Nordkapp run is the next chapter. I'm not looking for sponsors. I'm looking for partners who want to be part of the story.

Read the full story →
THE PROOF

I don't just ride. I convert.

60M+
Views on Paris-Dakar content
52K+
Followers gained from adventure content
3.8M
Engagements across campaigns
2K+
Newsletter subscribers

Every week, the same question.

Instagram comments asking which bike I ride

And every week, someone pulls the trigger.

DM from follower about to buy a bike after watching the content
DM from follower who bought a bike because of the content
DM from follower who bought a bike because of the content
See it live on Instagram →
CONTENT PLAN

12 days of riding. 4 months of content.

A proven strategy, not a guess. Same playbook that generated 60M+ views on Paris-Dakar.

Phase 1

Before — Teasing & Hype

  • Gear reveal posts with partner tags
  • Route reveal and map content
  • Countdown reels and stories
  • Behind-the-scenes prep footage
  • Interview-style Q&A with community
Phase 2

During — Daily Raw Content

  • Daily riding clips from the road
  • Real-time stories and check-ins
  • Gear-in-use product shots
  • Border crossing moments
  • Weather, breakdowns, wins — unfiltered
Phase 3

After — The Long Tail

  • Edited documentary-style recap
  • Gear review series per partner
  • YouTube full-length film
  • Newsletter deep-dives per stage
  • Repurposed clips for months
THE APPROACH

I'm not a photographer. I'm a marketer.

A complete marketing ecosystem — full-funnel, built to live on your platforms as much as mine.

Content Series

High-quality serialized content across Instagram, YouTube, and TikTok. Weekly episodes that build anticipation and keep your audience engaged over months.

ExampleParis-Dakar content has run uninterrupted for 6 months — and it's still growing.

Local Activation

Bilingual content (FR/EN) with physical presence. Ready for dealer events, test rides, and regional activations across your markets.

ExampleLed 10-day adventure tours for Vintage Rides in Vietnam and South Africa.

Brand Assets

Dedicated shared drive with high-res photos, B-roll footage, and social clips. Updated monthly for your international markets.

ExampleDelivered 250 photos and 2.5 hours of B-roll to launch Hedon's new ADV helmet.

Lead Generation

Proven lead-capture strategy using adventure content. Route guides, gear checklists, and destination planners convert viewers into qualified prospects.

ExampleSent 1,200+ copies of the Paris-Dakar Field Manual, converting readers into riders.

Monthly Reports

What isn't tracked doesn't exist. I deliver monthly performance reports to every partner for full transparency and continuous optimization.

ExampleMonthly reports shared with all partner brands throughout the Paris-Dakar project.
THE OPPORTUNITY

What you unlock.

Every partnership activates two sides. Daily reach on my platforms. Permanent assets for yours.

On my channels

Daily posts

1 reel or photo per day during the expedition. Daily stories documenting the ride in real-time. Your brand featured in the content people are watching.

Extended content series

6–8 weeks of post-event content. Carousels, reels, behind-the-scenes deep-dives — published long after the return ride.

YouTube documentary

Full-length cinematic film with a dedicated segment for your brand — the most permanent, shareable format from the entire project.

For your brand

Raw asset library

Shared drive: high-res photos (edited + raw) and B-roll footage from 7,000 km of road. Yours to use in your own campaigns — forever, no licensing fees.

Best-of video package

Curated compilation of top sequences, edited and delivered ready-to-publish on your social channels. Plug and play.

Custom technical briefs

Written gear breakdowns and product tests from the road. Formatted for your marketing team, ready to publish or adapt.

Production setupSony A7IV · DJI Drone · DJI Action Cam · Tripod for face-to-camera
THE IMPACT

This isn't just content. It's a growth engine.

My biggest growth always coincides with expedition projects. Nordkapp is built to be the next inflection point — for my audience, and for yours.

52K+
Current followers
Starting base
70–90K
Projected post-event
Based on Paris-Dakar curve
2K+
Newsletter subscribers
Qualified adventure audience
60M+
Views on Paris-Dakar
Same content strategy
GET INVOLVED

Let's ride together.

10 slots open. First brands in get the best placement and the most coverage. Fill the form or book a 30-minute call.

— or —
hello@lallemandclement.com Book a 30-min call