Paris-Dakar expedition

Marketing Direction
& Brand Strategy

From fintech to the Olympic Games. Content built in the field. Strategy that holds up in a boardroom.

10+ Brand clients
10M+ Users (Bankin')
100M+ Views (Paris 2024)
+1,900% Social growth
60M+ Views (Paris-Dakar)

Three pillars.
One system.

01

Content Strategy

Full-funnel content systems that generate organic reach. From social to owned media, I design content machines that compound over time. Zero ad spend, millions of views.

02

Marketing Direction

Strategic leadership for brands that need more than a brief. I've directed marketing for a 10M-user fintech app and a motorcycle travel company, driving measurable growth at every stage.

03

Brand Storytelling

Authentic narratives that connect. I don't theorize about storytelling. I ride 15,000km, film it solo, and scale it across platforms. That's the difference.

The numbers speak
for themselves.

From the boardroom to the road. Strategy that converts, content that moves.

Paris 2024 Olympic Torch Relay
100M+
CONTENT LEAD

Paris 2024 Olympic Torch Relay

180+ assets produced. 100M+ views on vertical formats.

Paris-Dakar
60M+
EXPEDITION & CONTENT

Paris-Dakar

15,000km solo. €0 ad spend. 60M+ views.

Bankin'
10M+
MARKETING DIRECTOR

Bankin'

France's top fintech app. AI-powered campaigns at scale.

Vintage Rides
+20%
CMO / CREATIVE DIRECTOR

Vintage Rides

+20% revenue YoY. +1,900% social growth from zero.

Adventure-tested.
Results-driven.

01

Adventure-tested

Every skill I bring was built in the field. Managing logistics across continents, producing content in extreme conditions, building audiences from zero.

02

Results-driven

I measure everything. Revenue growth, audience metrics, engagement rates. The numbers tell the story. No vanity metrics, no fluff.

03

Independent & agile

As a freelance director, I bring senior-level thinking without the agency overhead. One person, full ownership, fast execution. Currently available for strategic projects.

Got a project
worth building?

Marketing direction, content strategy, brand storytelling. Tell me what you're building.

Work with me