Get outdoor brands to fund your adventures. Not by cold-emailing. By becoming someone worth paying.
Video module (35–45 min) + 5 templates. Self-paced.
Most outdoor creators approach brands wrong. They send a cold email asking for money. They pitch themselves, not a project. They have no case study, no audience data, no deliverables. Brands say no. Not because the creator isn’t good enough. Because the pitch is structurally broken.
The Dakar sponsorships didn’t come from cold emails. They came from content. This module teaches both.
Each framework is applied directly to your project. You leave with a deck ready to send.
From Donald Miller’s StoryBrand. You build a BrandScript for your own project: who your audience is, what problem you solve, why you’re the guide, and what success looks like. This is the foundation of every pitch, every email, every deck.
StoryBrand — Donald MillerA one-page proof document: context, challenge, process, results (in numbers), skills demonstrated, and the "so what" for a brand. This is what replaces a follower count when you don’t have one yet.
Original — Clement LallemandBrands sponsor projects, not people. The deck shows your project, your content plan, your audience, and a concrete deliverables list. You are proposing a service, not asking for charity. The structure is proven. You fill in your details.
Original — Clement LallemandFrom Rob Fitzpatrick’s Mom Test. Three levels of engagement from brands: time (they read your email), reputation (they share your content), money (they pay). If brands aren’t moving up the ladder, the problem is your content or your pitch. This framework helps you diagnose which.
The Mom Test — Rob FitzpatrickNo slides. No theory. A 35–45 minute video, shot face-to-camera with real footage, followed by templates you fill in on your own project.
Not knowledge. Actual documents. Ready to send by the time you finish.
One-time. Lifetime access.
Part of Explorer by Design (397€). Already bought the full program? This module is included.
Bought this module first? The 49€ is deducted from the program price if you upgrade.
No. The Case Study Formula exists precisely because most creators don’t have a large audience yet. It replaces follower count with proof: what you did, what it produced, and what you can do for a brand. The Dakar sponsorships involved a small but engaged audience. Brands care more about relevance and deliverables than raw numbers.
No. This module is designed to work stand-alone. It starts with a 2-minute context intro that gives you the background you need. The frameworks work on any outdoor project: past, current, or planned. If you want the full system, Explorer by Design covers all 6 modules for 397€ and this 49€ is deducted.
Yes. The module is built for people who have never done this. The templates eliminate the blank-page problem. You fill in your project details, follow the structure, and you have a professional deck. The email template shows you exactly how to open the conversation without it reading like a cold pitch. Start there.