Your brand could be on this ride. Paris to Nordkapp. 10 partnership slots. One expedition.
One motorcycle confirmed. Ten partnership opportunities open. Pick yours before the road fills up.
See a slot that fits your brand? Get in touch →
7,000 km. 8 countries. 3 weeks. Solo on a Ducati DesertX, from Paris to the northernmost road in Europe. This is the Paris-Nordkapp Ultra — one of the most demanding motorcycling endurance events on the continent.
The Paris-Nordkapp is not a leisure tour. It is a timed, certified endurance event: you leave Paris, ride through Germany, the Baltic states, Sweden, and Norway, reaching Nordkapp before the clock stops. No shortcuts, no support crew, no safety net.
I am entering in June 2026 on a Ducati DesertX — a machine built for exactly this kind of borderless, high-mileage riding. Every kilometer gets documented. Every stage gets posted. The content starts the moment I leave Paris and keeps coming for months after I return.
Learn more about the event →
My first ride was 2,000 km through Cambodia. I didn't have a license. I was 22. That trip made me discover something: I wanted to live on a motorcycle.
I circumnavigated Australia solo. Crossed India east to west with my father on Royal Enfields. Guided motorcycle tours through Vietnam. Rode Paris to Dakar on a 450cc with my best friend.
Along the way, I ran marketing for real companies too. CMO at Vintage Rides, Content Lead for the Paris 2024 Olympics, Marketing Director at Bankin'. I know how brands think because I've sat in those chairs.
The Nordkapp run is the next chapter. I'm not looking for sponsors. I'm looking for partners who want to be part of the story.
Read the full story →Every week, the same question. And every week, someone pulls the trigger.
A proven strategy, not a guess. Same playbook that generated 60M+ views on Paris-Dakar.
Every partnership activates a specific set of deliverables. This is what confirming a slot gets you.
Your brand featured in real-time riding content — photos, reels, and stories published each day of the expedition across all platforms.
Full access to the photo and video archive from the trip — yours to use in your own campaigns, forever, with no licensing fees.
Post-trip gear review series on Instagram and YouTube, product-focused, with real usage context from 7,000 km of road.
Dedicated segment in the full-length YouTube film — the most permanent, shareable format from the entire project.
Written gear breakdowns and product tests from the road — formatted for your marketing team, ready to publish or adapt.
Seamless integration across all content formats — not an ad, not a tag dump. Product as part of the story, the way it actually happened.
10 slots open. First brands in get the best placement and the most coverage. Fill the form or book a 30-minute call.